Bhubaneswar: Chief Minister Naveen Patnaik today unveiled the revamped exclusive Tribal Retail Outlet ‘Adisha’ (Adibasi Odisha) to boost marketing of tribal products of the State.
The one stop exclusive retail shop has been inaugurated on the premises of TDCCOL Head Office here.
The exclusive outlet has been planned and conceptualized by the Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL), an Apex Co-operative under ST & SC Development, Minorities & Backward Classes Welfare Department of Odisha.
Adisha will boost marketing of tribal products like minor forest produces, Surplus Agriculture Produces, handicraft, handlooms, art, jewellery , spices, painting , food items like ragi cookies, bakery products through proper branding.
TDCCOL has been operating since 1967 to facilitate the marketing of tribal produces with a view to ensure remunerative price to the primary producers/collectors.